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3 Reasons Why Your Startup Should Accept Online Payment

  • Thomas Oppong
  • Feb 6, 2019
  • 3 minute read

Newly emerged business venture always aims to develop a sustainable business model to meet the needs and problems of a marketplace. Aside from meeting consumers’ needs, maintaining high cash flow in your startup should be one of your top priorities.

One way to do this is to open your door to accept online payments. It helps your startup save time because of faster transactions. Receiving and collecting online payment is not as difficult as you think, it is hassle-free and easier to earn more money.

Moreover, here are the top 3 reasons why your startup should accept online payment:

1. Lower risk and increase accessibility

If you accept online payments, customers will not give you other forms of payments, like paper checks and cash. The significant advantage of online transactions is its accessibility.

Just a Swift Code lets them access their accounts to purchase products online. It is easily accessible for customers, as there are more online consumers nowadays. Moreover, you have a lower risk in processing online payments.

Check the risks that you can avoid when you start accepting online payments:

  • Theft, fake money, and errors from change making
    Harm from people who want to steal your money can be avoided. It helps in preventing counterfeits and decreases committing errors from changes that could lead to loss of money when accepting cash payments.

  • Additional cost
    Accepting online payments doesn’t require spending much money for cash security and logistics. There will be no risk from spending too much while gaining a lot of profits

  • Time-consuming
    Accepting cash payments consumes more time, while online payments save you time because of a faster process.

2. Increase sales

You always want consumers to spend as much money as possible when visiting your e-commerce store or business. If you only accept cash or check, then you are limiting yourself to the money held in the consumers’ checking account rather than unlimited credits.

Customers may be more hesitant to spend their carried cash in hand due to the concept of scarcity. Accepting online payments for your startup is a great way to boost your profit, and leads consumers to increase what they’re spending, which you can take advantage of to generate more sales. Furthermore, instant payments mean instant revenues.

Check the top online payment systems below, that would help you generate safer and genuine money:

  • Amazon
    One of the most convenient way to shop and pay. It’s responsive and available for various devices. It delivers a unified checkout experience across desktop, laptop, mobile, and voice, thus making it easy for your customers to make purchases wherever they are.

  • WePay
    Made to handle complex payment transactions, available for multiple payers, and works for various sites. It is good for your startup with international customers in addition to domestic customers.
  • PayPal
    This is already in an e-commerce veteran status. Paypal is one of the broadest accepted digital payment methods from international retailers. It offers fraud protection and live support, so your customers will find it very easy and safe to pay.
  • Google checkout
    Allows payments for goods and services through an account connected to the customers’ Google profile. Millions of Internet users have Google to make  payments more straightforward. The more Google users, the more buyers you will have.

3. Establish business anywhere

Accepting online payments will bring you no physical limits on where to establish your startup. Once you begin transactions of payments through online, you will inevitably move beyond the boundaries of your business.

An online payment method may influence customers to purchase items listed on your startup. If there is an online payment system in place, then the buyers are more likely to grab the opportunity.

Here are reasons why online payments can make your business expand:

  • Accepting online payments facilitates and opens your startup to a whole new world of customers.
  • You can reach customers who can purchase anything they want from your business, thereby opening gates to more sales everywhere around the world.
  • When you expand beyond your local clients, global sales can bring you more profit.
  • Accepting online paves the way in bringing your services or products to the ones who need it. Reaching out for more consumers can bring you to the achievement of your goal.

Conclusion:

The reasons mentioned are compelling to start accepting online payment for a startup. Endorse your brand and drive revenues beyond what you thought is possible, with the ability to receive online payments. Think it through and accept online payment now so you can throw the cost of lost opportunity.

Thomas Oppong

Founder at Alltopstartups and author of Working in The Gig Economy. His work has been featured at Forbes, Business Insider, Entrepreneur, and Inc. Magazine.

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