- Communicating to a small but powerful group of fans first online to enlist their support is a smart way to ensure positive coverage in the mainstream press.
- Listen constantly to what’s being said about you. Social media technologies do not make a brand viral; they merely allow consumers to tell others about good brands.
- Make Your Message Memorable.’ Simply put, you have little chance that something will go viral unless, like a disease,it can be spread easily mouth-to-mouth.
- Sharing is what viral marketing is all about. Everything you do to make that easier is going to improve your campaign.
- Forget about you, your product or your company. Focus exclusively in creating a good and interesting story.
- To minimize poisonous internal group think, invite people from outside your organization to help.
- Be willing to experiment with a video that might not be consistent with your brand image.
- One of the most effective ways to use video to drive viral marketing is for companies to develop a contest in which users submit their own video, which then is made available for others to see.
- Everyone loves free things. Free makes everyone happy.
- For viral marketing to work, it must be completely painless and easy for your prospect or intermediary to pass it on.
- A successful viral campaign comes down to three factors. Idea, Opportunity, Execution.
- The most important trick of all is to create a very strong emotion. You need to have an opinion, to express an idea with commitment and dedication.
- Do not try to make advertisements
- Viral marketing is never about exclusivity. It is about getting it out there for everyone to see.
- Allow people to reprint your articles on their website, in their E-zine, newsletter, magazine or E-books.
- Forget neutral, trying to please everyone, supporting several target groups or any of the many ways to be unbiased.
- Do something unexpected
- Viral marketing is also about your campaign getting a life on its own – spreading like virus.
- Viral marketing is all about a good story. Create one.
- Allow Sharing, downloading and embedding.
- Keep in mind that the best viral marketing campaign is one that creates a strong emotion. This means some people will really like it – while others will get very angry.
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