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30 Most Important Tools for Content Discovery, Curation and Marketing

  • Thomas Oppong
  • Sep 22, 2014
  • 3 minute read

In the age of content noise, curation is the best way to separate good content from epic ones. Content curation is the process of collecting, organizing and displaying information relevant to a particular topic or area of interest. Content curation is one of the best ways to share relevant and related epic content with your audience.

Kickstarting  your content marketing efforts can be an uphill battle if you don’t have the right tools in place to get the job done.

These are 25 great content curation and marketing tools that are meant to help you find, sift, organize and share relevant information with your readers and audience.

1. Paper.li helps you create a daily or weekly online newspaper with content relevant to your audience.

2. Scoop.it helps professionals and businesses publish content online in a meaningful, easy and rewarding way.

3. Rebel Mouse allows you to organize your social creation, curation of content and digital publishing in one platform.

4. Pocket takes your bookmarks and displays them in a Pinterest type format. Use Pocket to easily save articles, videos and more for later.

5. List.ly let’s you easily create lists of the things you want and share them with the people you love.

6. Woisio allows you to scan live broadcasts, audio, video, and blogs for active content.

7. Flipboard lets you read and collect the news you care about, curating your favorite stories into your own magazines.

8.  Storify lets the user create stories or timelines using social media such as Twitter, Facebook and Instagram.

9.  PearlTrees is a social, digital library for depositing and organizing your content.

10. Trap!t lets you select the content that matters and publish it anywhere—from social networks to your website, blog, mobile apps and more.

Screen Shot 2014-09-22 at 18.05.09

11. Postano helps you not only monitor and curate content, but also to monitor the content of your competitors.

12. EverPost: is another great content curating tool, letting you find new stories based on your pre-selected favorite topics.

13. Visual.ly lets you browse massive collection of infographics, then enlist top-notch talent to create your own high-quality infographic.

14. Prezi allows you to create elegant visual presentations that can be edited and shared in the cloud.

15. ThingLink lets you create custom interactive images by adding clickable icons to links, video, text, music, other images, you name it!

16.  Inbound.org helps you find great content from the world of inbound marketing from other marketers, curated by the community.

17. Alltop  indexes content from a variety of top publications, categorized by topics like Work, Health, Culture, Tech, People, and Sports.

18. Reddit  helps you discover what’s trending worldwide on Reddit for content inspiration on a variety of topics from across the web.

19.  Resize.it is an online image resizing tool to bring the images you’ve created or curated to the right dimensions for publishing.

20.  UberFlip lets you optimize your PDF’s to add social widgets, audio and video elements to make the content both interactive and measurable.

Uberflip

21. Textbroker is a content creation service offering a quick turnaround on articles, press releases, written snippets.

22.  NewsCred is an enterprise content development platform that offers businesses 2,500 sources, millions of full text articles, images and video.

23. Trello is a tool for organizing everything from media to ideas on neatly organized cards.

24. . Buffer  helps you schedule your content across Facebook, LinkedIn and Twitter for posting at the best times

25. Yoast is a great optimization plugin for WordPress that helps bolster your website and its content to its full potential with all the major search engines.

26. . Quora is a platform for question and answer discussions. Identify trends from consistently asked questions to inform your content creation efforts.

27. Tweriod helps determine the best time to tweet your content for your business.

28. Creative Commons lets you Search and discover creative commons licensed media (images, video, etc.) to use for your marketing purposes.

29. TrackMaven allows you to track all your content pieces across organic, paid, and social mediums, and easily compare your results to competitors.

30. Buzzsumo lets you analyze content performance across social mediums. Just search a keyword or topic and see which articles on the web are getting it right.

Buzzsumo

Thomas Oppong

Founder at Alltopstartups and author of Working in The Gig Economy. His work has been featured at Forbes, Business Insider, Entrepreneur, and Inc. Magazine.

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8 comments
  1. Naomi Dinsmore says:
    Sep 23, 2014 at 12:46 pm

    Hi Thomas,

    Great list of valuable tools. There are so many I haven’t heard of until today!

    Thanks

    Naomi

  2. Michael says:
    Sep 23, 2014 at 2:39 pm

    Oh man, I’d love to see Filtr8 on this great list :)

  3. Neil Ferree says:
    Sep 23, 2014 at 11:21 pm

    Pretty good list Thomas. I used to really like Pearltrees but I couldn’t get my fans and followers to pick up the ball and run with it. List.ly and Thinglink are still diamonds in the rough. My latest discovery (not just a new shiny object) is snip.ly shorten and share SMM tactic that earns its keep daily. Given your propensity for productivity tools, I bet you’ll like it once you try it.

  4. Andre Naef says:
    Sep 24, 2014 at 6:46 pm

    This is a comprehensive list! Thanks for sharing. You may also be interested in looking at knowledgefilter.io, a new app that uses data-scientific algorithms and social networks to help you discover content that interests you in an automated way. (Disclosure: I work on this.)

  5. henna says:
    Sep 25, 2014 at 10:56 am

    very informative List. Thanks !

  6. Nadine Amore (@coshoctonwed) says:
    Sep 25, 2014 at 5:47 pm

    Great list! I found a couple that I have not heard of yet. I will give these a try. Thank you!

  7. shannon says:
    Oct 28, 2014 at 3:33 pm

    I thought this list was great Thomas. I’d love to see Spundge on this list! Check it out here at Spundge.com

  8. Gloria ROBIN says:
    Nov 13, 2014 at 5:51 pm

    Hello, thank you for your complete list of tools.

    I am currently working for a Corporate Content Curation Tool, elCurator, dedicated to help you share content with all your collaborators and create a strong community within you organisation. If you want to know more, let me know and I can send you some interesting links about us and curation in general.

    Thank you!

Comments are closed.

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