Kanye West the American rapper, singer, and record producer has had several controversies throughout his career. His album “going against conventional wisdom”, has become a mainstream success. Even the US President called Kanye a jackass! But there are a few things you can learn from West.
- Stay Passionate: The art of music is Kanye’s passion and even after all these years its obvious to see that he is still very much passionate about It.
- Ignore conventional wisdom. By giving away music. By utilizing Twitter.
- He emerged on Twitter with tweets so fascinating, you couldn’t help but pay attention.
- Play the mainstream media game, live by the mainstream media game.
- News care about ratings. People believe he’s good and they give West attention.
- If you’re not willing to give away something for free, you’re not willing to have a career.
- You’ve got to know where in the food chain to charge, and it’s not at every contact point.
- Maintain contact. You’re doing your own act.
- Fans come and go, but you can’t let it impact your art.
- You’ve got to do what you want to do, not what you think the audience wants.
- Have a personality. If no one hates you, you’re not doing it right.
- Don’t focus on the album release. Your marketing’s got to go on for years.
- Your label doesn’t own your fans, nor does the radio station, only you do.
- Through smart marketing you can achieve a lot, Kanye’s twitter marketing has been phenomenal
- Don’t pay attention to the media, they are businesses.
- Remember media outlets are businesses so they will do what they need to do to increase viewership or readership.
